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Variable Marketing Material Publishing

Articles & White Papers

Navigating to New Business In a Tough Economy...Using Precision Marketing
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BusinessWeek, August 24 & 31, 2009
Is Optimism a Competitive Advantage?

B2B Marketer Newsletter, Vol. 30, Issue 1, January 7, 2009
Maximizing Business Results Through Data-Driven Marketing & Improved Channel Effectiveness

Videos

Mark presented a case study on the topic "Integrating Data-driven Marketing and Improving Channel Effectiveness" at the BMA Minnesota Chapter's monthly meeting in Minneapolis in June. Hear some marketing insights from Mark that were captured at that event and put on YouTube: