Similarly, MJA is guided by the simple but elegant principles of honesty, openness and mutually successful business outcomes for its clients, associates and business partners.

Specifically, we will provide clients and each other with:

• Innovation and creativity
• Solutions to business problems and needs
• Integrity, honesty and professionalism
• On-time and on-budget projects
• Flexibility with frankness

Traditional marketing and performance improvement services are typically offered by agencies which generate large diseconomies of scale. To offer a full range of services, these agencies must "stockpile" capabilities and resources. "Stockpiled" capabilities are then generally rendered as "out-of-the-box" solutions which include resources and overhead clients do not need or want. The result? Clients pay for services they do not need or pay a premium for services they do need.

MJA's business model is different. We do not "stockpile" services and do not sell "out-of-the-box" solutions. MJA clients are not required to buy services they do not need. Through this approach, Mark James & Associates clients have realized savings ranging from 15% to 75%.