"What one measures, one can manage. What one manages, one can improve."
- Peter Senge
MJA utilizes a wide array of analytical models and techniques to design and execute measurement strategies that help clients confidently:
Understand meaning and significance of data and results
Know what's working and what's not
Make better informed decisions
MJA consistently deploys these types of tactics and measurements:
- Marketing analytics (e.g., response, segmentation, value profiles, etc.)
- Multivariate analysis and statistical modeling (e.g. response analysis, lifetime value, likelihood to purchase, next likely purchase
- Demand generation
- Lead management
- Sales force & channel effectiveness
- Cultural and perception surveys
- Learning and skills retention
- On-the-job behavior
- Focus groups
- Automated business process discovery
- Financial results - sales, market share, ROI, etc.
MJA also utilizes the CMO Council's Marketing Performance Measurement (MPM) Model & Framework to measure the performance of marketing initiatives. Several MJA Associates are trained and certified in the application of MPM. The CMO Council is a global member organization of 2,100 senior marketing decision makers whose annual combined marketing spend is $60 billion.
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