Databases can be segmented into groups by common attributes. Attributes can be almost anything from common demographics to purchase behavior to revenue potential. As an example, you may have a database with customers on the East and West coasts. Business conditions, opportunities and lifestyles can be vastly different across different geographic regions. The key is to know enough about each of your customers to deliver a targeted message that addresses needs based on their unique circumstances. Unlike the days of mass marketing, it is not effective to send the same message to everyone. Ample statistics exist to prove that customers and prospects are more likely to respond to marketing that realistically talks about their needs and how your products and services will help their unique situations.

Targeted database marketing is also about building a clean database and maintaining it. Maybe you need to grow revenue by selling to new customers but you don't know who or where they are located. Mark James & Associates can help by predetermining the marketing criteria for these new customers. With access to information on 14 million US businesses, MJA can help you find them. Where are they located? Are they registered with their state or any professional societies? Who is the decision making contact? What types of products would they be interested in purchasing?

Marketing databases should be created around all the attributes that ultimately drive a purchase and preference for your products and services. MJA has the capability to build and manage databases so your customer information is always the most current. Plus, we constantly work to discover and acquire additional market and customer information to help you make better business decisions.

Whether you are seeking to target existing or new customers, have out-of-date, current, or new database lists, Mark James & Associates can help you deliver the right message, to the right customer/prospect, at the right time, at the lowest cost.

Mark James & Associates can provide database management support and generate a profit for you by:

• Targeting business-to-business or consumer markets
• Providing technology services to build and support database information systems which contain consumer information
• Integrating data into clients' existing CRM platforms
• Providing analytics to uncover the meaning in data through modeling and other statistical tools
• Converting data into concise, actionable reports
• Delivering the right message, to the right customer/prospect, at the right time, at the lowest cost